PROJECTOR

PROJECTORWORK

IDLE BEER
ST.ELMO BREWING
PEELER FARMS
SOUTHERN HOLIDAY
BAR CDMX
DEEP IN THE HEART        INFO
YEAR

2024


LOCATION

Brooklyne Ave
San Antonio, TX


COLLABORATORS

Lilianne Steckel
Andrea Calo SERVICES

Identity Design
Naming
Copywriting
Signage
Wayfinding
Idle Beer, located in a historic Cadillac showroom, was conceptualized through an extensive brand naming and design exploration. The driving ethos behind the brewery is to Slow Your Roll and Ease Up - relatable mantras for all of us striving and empowering one another to be more mindful and relaxed, especially over cold beers. Intentional effort was made to pay homage to the space, its history, and the spirit of San Antonio.


We worked closely with the interiors and construction teams during the entire concept and development process towards a unified vision. The identity permeates throughout the entire brewery with murals, neon signage, and even custom ceramic tiles based on the brand pattern.
YEAR

2024


LOCATION

Brooklyne Ave
San Antonio, TX


COLLABORATORS

Lilianne Steckel
Andrea Calo SERVICES

Identity Design
Naming
Copywriting
Signage
Wayfinding

Idle Beer, located in a historic Cadillac showroom, was conceptualized through an extensive brand naming and design exploration. The driving ethos behind the brewery is to Slow Your Roll and Ease Up - relatable mantras for all of us striving and empowering one another to be more mindful and relaxed, especially over cold beers. Intentional effort was made to pay homage to the space, its history, and the spirit of San Antonio.


We worked closely with the interiors and construction teams during the entire concept and development process towards a unified vision. The identity permeates throughout the entire brewery with murals, neon signage, and even custom ceramic tiles based on the brand pattern.

















ST.ELMO BREWING

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